Start with constructs
Use the accepted concepts in the Blueprint as the chapter backbone.
Literature review
Organise your literature review around accepted constructs, known sources, theory sections, evidence gaps, hypotheses, and the research question your thesis must answer.
Why it helps
A literature review can easily become a pile of summaries. Scitong keeps it connected to the Thesis Blueprint: constructs, hypotheses, source titles, evidence gaps, and the question the thesis must answer.
This helps students decide what belongs in the chapter, what needs more evidence, and how theory should lead into methodology instead of drifting away from the project.
Use the accepted concepts in the Blueprint as the chapter backbone.
Attach known sources to claims and identify missing support.
Connect constructs, theory, and hypotheses where the thesis design requires it.
Write sections from accepted fields, then edit and accept the chapter deliberately.
Evidence first
A literature review is stronger when every paragraph has a job. Instead of collecting source summaries, start with the claim a section needs to support, then connect sources, constructs, and gaps to that claim.
Source A says influencer credibility matters. Source B talks about purchase intention. Source C studies social media advertising.
The section is organised by source order, so the reader has to guess the argument. It does not explain which construct each source supports or what gap remains.
Perceived influencer credibility is treated as a trust signal that may shape purchase intention, but existing studies often measure credibility without testing whether disclosure format changes that relationship.
The improved plan gives the section a claim, names the construct, explains how the sources fit together, and creates a route into the methodology.
| Construct or theme | Claim to support | Evidence needed | Gap or caution |
|---|---|---|---|
| Influencer credibility | Credibility can be understood through perceived expertise, trustworthiness, and attractiveness. | Foundational source for source credibility, plus recent influencer-marketing studies. | Do not assume every credibility dimension matters equally in the chosen context. |
| Purchase intention | Purchase intention is a behavioural intention outcome rather than actual purchase behaviour. | Sources defining intention and explaining its limits as a proxy outcome. | Avoid claiming actual sales effects unless the data measures actual purchases. |
| Disclosure format | Disclosure can shape how sponsored content is interpreted by viewers. | Advertising recognition, persuasion knowledge, and platform disclosure literature. | Programme rules may require a clearer ethical justification for manipulating disclosure. |
| Relationship between constructs | Credibility may influence purchase intention, but the expected pathway must be explained. | Studies linking credibility, trust, attitude, and intention in comparable settings. | If the pathway is uncertain, write it as a hypothesis or open theoretical expectation, not as settled fact. |
Briefly explain why the topic matters and what uncertainty remains. This prevents the review from becoming a general background chapter.
Give each key construct its own section. Define it, show how it has been studied, and explain which definition your thesis will use.
After defining concepts, explain the expected relationship between them. This is where theory, hypotheses, or propositions usually appear.
Name what previous work has not settled in your context, population, method, or setting. The gap should lead naturally into the methodology.
A balanced review uses enough recent sources without ignoring foundational definitions. It also avoids building a section on one unsupported article.
Close the review by showing how the definitions, gap, and expected relationships justify the study you are about to conduct.
If a source does not help define a construct, support a claim, explain a gap, or justify a method choice, it probably does not belong in the main review.
Track claims that still need stronger evidence. A visible gap log prevents uncertain ideas from quietly turning into confident thesis statements.
The current workflow focuses on organising thesis evidence and known sources, not replacing academic database search.
Yes. If your design uses hypotheses, Scitong can keep them linked to constructs and expected relationships.
Missing evidence is shown as a gap, so you know what to collect before treating a claim as supported.